Young people have
great capacity to change.


With the right culture and support, people
in prison can turn their lives around.

We’re pioneering the use of professional coaching in prisons.

We run individual and group coaching programmes that

tackle violence, improve the prison environment and reduce reoffending,

in prisons across London and the South East.

Our vision is of a criminal justice system that prioritises rehabilitation.

Coaching helps participants take back control of their own life, make smarter decisions,

and create a healthier, crime-free future.


Our award-winning intervention, The Hero’s Journey, provides group and one-to-one coaching to

15- to 25-year-olds on their release from prison back to the community.


Our pilot Systems Coaching programme facilitates sustained cultural change on prison wings

for up to 60 prison staff and prisoners at a time.

Why Prisons?

Our prisons are in crisis. They should be places of safety and reform. But prisons are overcrowded, understaffed, violent and dangerous.


Prisons fail young people the most: 75% of males under-26 reoffend within two years of release.


Too many people are stuck in negative cycles of crime, damaging themselves and society. A radical new intervention is needed.

Why Now?

Those who end up in prison are also among society’s most vulnerable, with challenging lives and complex needs.


No one’s future should be predicted or shaped by their past.


We believe that people in prison have potential and can change their lives.

Why Coaching?

Coaching is grounded in the principle that people must be empowered to help themselves.


The coaching approach equips people with the skills to get themselves ‘unstuck’ from harmful patterns.


It’s a uniquely powerful intervention that can transform lives.