Our Team

Baillie began Spark Inside in 2012, after previously founding a US charity teaching entrepreneurship to people in prison. She holds degrees from Harvard and Cambridge. Baillie qualified as a Life Coach in 2014 with the Coaches Training Institute. She was appointed a Ministry Of Justice Policy Fellow in 2016 and is a member of the World Economic Forum community of Global Shapers. Read more about her story here.

Baillie Aaron Founder & CEO

Ihona joins Spark Inside as our Head of Programme Operations, bringing extensive experience in criminal justice and social enterprise, having developed innovative services to challenge disadvantage across non-profit sectors. Ihona holds qualifications in Community & Youth Work, Training and Adult Learning and Management & Administration. At Spark Inside, Ihona is tasked with the design, implementation and management of our programme’s operational management systems and infrastructure; ensuring quality standards in line with best practice models are evidenced throughout the organisation.

Ihona Hirving Head of Programme Operations

David is a Chartered Certified Accountant with 20 years' experience in the charity sector including eight years leading a criminal justice charity in Manchester. David helps ensure Spark Inside makes the most of every penny it receives, through robust financial management. David particularly loves helping to shape the future through financial planning, and is known for drinking gallons of tea!

David Fisher Head of Finance

Indy oversees the communications strategy for Spark Inside, bringing with her almost 15 years’ experience in marketing communications. With a masters degree in marketing and as a qualified project manager, Indy has built a varied career that includes: central government comms; heading-up the marketing communications activity for entrepreneur and Dragons' Den star Peter Jones' charity; and marketing the London 2012 Olympic and Paralympic Games and the London 2012 Festival and Cultural Olympiad. Indy’s focus is raising the profile of Spark Inside’s vital work.

Indy Cross Head of Communications

Lola trained as a Certified Professional Co-active Coach (CPCC) in 2007, She joined Spark at its inception and has been the creative force behind our programmes ever since, winning Charity Innovator of the Year for The Hero’s Journey in 2014. Lola is passionate about creating solutions that empower young people to take charge of their own lives. She wants the transformational power of coaching to be accessible across the prison estate.

Lola Fayemi Innovation Consultant

Simone is a qualified youth worker, with a degree in Youth and Community Work. She’s been working with young people, including in the criminal justice system, for more than ten years. Simone oversees programme delivery with 15 to 18 year olds in the youth custodial estate. Her favourite part of her job is seeing the journey a young person makes: from the initial introduction, to life coaching, through to the growth they make whilst in prison, and then on release in the community.

Simone Ujah Service Delivery Manager

Hannah is responsible for communicating the story of Spark Inside’s work and its impact to the wider world, both online and in print. Our resident expert, she keeps a close watch on criminal justice debate and related policy developments. Hannah's currently completing her Masters in Criminal Justice Policy at the LSE.

Hannah Pittaway Policy & Communications Manager

Bob Singha Coach Supervisor

Our Board

Roma founded Britain’s first prison radio station, Radio Feltham, in 1992 and has worked in and around the criminal justice system ever since. She founded the Prison Radio Association in 2006 and is the current Chair. In 2008 she launched the ‘Make Justice Work’ campaign. She previously Chaired the Griffins Society and is the current Chair of Women’s Breakout. Roma has a Masters in Criminal Justice Policy from the LSE.

Roma Hooper OBE Chair

Jo is a world-renowned corporate coach, speaker and writer on management and leadership. He co-founded Teach First, one of the UK’s top five graduate recruiters, as well as Future Leaders and Teaching Leaders. He was formerly a strategy partner at Accenture. Jo has an MA from Cambridge and also holds an MBA.

Jo Owen Trustee

Peter was called to the Bar in 1981 and became a Queen's Counsel in 2001.He was appointed as an Assistant Recorder in 1997 and as a Recorder in 2000. He was Chair of the Criminal Bar Association in 2008/9 and Chairman of the Bar Council in 2011. Peter was appointed as a Senior Circuit Judge in January 2015. He is Resident Judge at Kingston Crown Court.

Peter Lodder Q.C. Trustee

Jacqueline is a Director of Finance. With an extensive career in the private sector, she started her career at PWC. She is also Treasurer of Three Wings Trust and a night shelter cook for the West London Churches Homeless Concern. Jacqueline has a degree in Economics and Public Administration from the University of London and is an Associate of The Institute of Chartered Accountants in England and Wales.

Jacqueline Russell Treasurer

Tiwa is an investment professional and Senior Associate at 8 Miles LLP. She was formerly a Senior Associate at PWC. Tiwa holds a first class degree in accounting and finance from Warwick University and is an Associate of The Institute of Chartered Accountants in England and Wales.

Tiwa Akinlemibola Trustee

Ben is a qualified coach and the founder of Bravo Lima, which delivers corporate coaching programmes around the world for leaders and their teams. Ben started his career with British Airways. He has a postgraduate Diploma in Public Relations from the London School of PR and a Diploma in Company Direction from the Institute of Directors.

Ben Leon Trustee

James is a solicitor at Norton Rose Fulbright. He holds a BA in Political Science from Yale University and is a member of the Law Society of England and Wales.

James Ford Board Fellow

Charlie is an executive search consultant at The Omerta Group, specialising in investment banking and private equity. He holds a Professional Certificate in Banking from the Institute of Financial Services, and read Mathematics, Economics & Politics at Eton College. Charlie also co-runs a business in the leisure sector called Real Farm Holidays and is a current member of the Great Britain AFL squad.

Charlie Steel Board Fellow

Our Coaches

Spark Inside’s professional coaches are fully accredited by the International Coaching Federation, the European Mentoring and Coaching Council, or the Association for Coaching.

Our team combined have more than 1,500 hours of practice, with previous experience working in the criminal justice system, in alcohol or drugs recovery, mental health, or youth work.

Most of our coaches balance their work with young people in prison with a portfolio of private clients, including major companies in the corporate sector.

Interested in becoming a coach for Spark Inside?

Spark Inside’s coach selection process is rigorous, including interviews, an assessment day, extensive training and security screening. We only consider accredited coaches, with a minimum of 200 hours professional coaching experience.