Our life coaching programme is called Hero’s Journey™. This structured life coaching programme for young people aged 15 – 25, in prison and through-the-gates, builds their motivation to change, decreasing in-prison violence and creating a pro-social identity away from crime to reduce reoffending.
At the end of last year, we spoke to Hero’s Journey™ participants at HMPYOI Isis, who discussed and drew different logos and ideas. They told us that Superhero symbology resonated with them, and it chimed with their own personal journey of change. Based on these conversations, we can now reveal the new logo for the programme!