To enable us to increase impact, reach more people in prison and to raise awareness outside of the prison walls, we set out to create a professional brand identity for our two programmes. And we asked the people in prison what they think that should look like. We are delighted to show you the results!
Life Coaching – coaching the individual
Our life coaching programme is called Hero’s Journey™. This structured life coaching programme for young people aged 15 – 25, in prison and through-the-gates, builds their motivation to change, decreasing in-prison violence and creating a pro-social identity away from crime to reduce reoffending.
At the end of last year, we spoke to Hero’s Journey™ participants at HMPYOI Isis, who discussed and drew different logos and ideas. They told us that Superhero symbology resonated with them, and it chimed with their own personal journey of change. Based on these conversations, we can now reveal the new logo for the programme!
Systems coaching – coaching the group
Our systems coaching programme brings together large groups of prison staff and prisoners in a facilitated group coaching process to enhance their relationships, improve empathy, and support sustained, positive cultural change on prison wings.
The programme hadn’t been officially named, and in February this year, we asked participants at HMP Brixton what we should call the programme, based on their experience of it. They voted on the name that best encapsulates what happened in the room, and they told us that it should be called The Conversation.
We can now also reveal the new logo for the programme!
As an organisation, we are proud to listen to the people in prison to help shape what we do (we are proud partners of The Listening Fund) and we are looking forward to rolling-out the new identity of our programmes, which will consist of new visuals and materials